Crest and Oral-B believe a smile is worth the world and that all Americans deserve healthy smiles. However, tooth decay is the No. 1 chronic disease in America. This issue is more pronounced in underserved communities, where Black and Hispanic children have a higher rate of tooth decay, but are less likely to see a dentist.
That’s why Crest and Oral-B are committed to ensuring that every single smile in America is healthy. The brands aspire to enable all Americans to have access to our superior oral care products, services and education while also reducing the impact on our planet. Crest and Oral-B have been working for over 60 years to support healthy oral care habits and we won’t stop until we’ve unleashed healthy smiles all across the U.S.
We believe every smile is priceless. That’s why we are focused on three core areas that will enable Crest and Oral-B to make progress toward the goal of healthier smiles for people and the planet:
*Centers for Disease Control: Oral Health Fast Facts
Better Outcomes for People
Crest and Oral-B have strived to provide Americans with superior products that deliver better oral health results for over 60 years.
Oral-B is the No. 1 dentist-recommended toothbrush brand worldwide and is the first electric toothbrush brand to be accepted by the American Dental Association, demonstrating the highest standards of safety and efficacy.
Crest, the #1 toothpaste brand in America, was introduced in the U.S. in 1956 as the first toothpaste with fluoride and the first toothpaste to be recognized by the American Dental Association to effectively prevent tooth decay.
In a clinical study, 100% of patients with unhealthy gums saw improvement in gum health when using Oral-B iO, Crest Gum Detoxify, Glide Floss and Crest Pro-Health Multi-Protection Rinse together.
Better Outcomes for the Planet
Responsible manufacturing, sourcing & transparency:
Reshaping the lifecycle of our products:
Crest and Oral-B’s commitments in the U.S. support P&G’s global oral care goal of educating and enabling 2 billion people to adopt healthy oral care habits by 2030. Healthy Smiles. Healthy Lives. Healthy Planet. is the platform that guides these brands on the journey. Together with suppliers, retailers, consumers and dental professionals, Crest and Oral-B are unlocking the life-changing power of healthy oral habits.